Sales and Administration Support
Ekraam brings over a decade of experience in sales, client relationship management, and team coordination to APG. Formerly recognised as the top national salesperson for one of Australia’s leading brands, she is a high-performing professional and natural relationship builder who understands the delicate and often complex nature of the retirement living sector.
She is deeply aware of the personal considerations and stresses that can arise during these significant life transitions, and approaches each interaction with empathy, patience, and care.
Her background spans not only sales expertise, but also strategic management, marketing coordination, and high-volume transactional oversight — a skill set she now applies to supporting APG’s clients and their families. With a strong understanding of property positioning and targeted marketing strategy, Ekraam plays an important role in ensuring each property is presented to the market with clarity and impact. Her ability to align marketing initiatives with buyer behaviour contributes directly to strong engagement, effective campaigns, and outstanding sales results. She also plays a critical role in managing documentation and supporting sales conversion through exceptional back-office execution and thoughtful client communication, helping ensure a seamless experience from initial enquiry through to completion.
Beyond her operational strengths, Ekraam’s energy, professionalism, and collaborative mindset contribute strongly to APG’s culture of placing the customer at the forefront of every transaction. She fosters accountability, optimism, and high performance within the team, strengthening both service delivery and client outcomes.
Above all, Ekraam has a genuine passion for the people she deals with. Her engaging and caring personality often sees professional relationships naturally evolve into lasting connections. She is deeply committed to ensuring every APG client feels supported, valued, and confident in their decisions — reinforcing trust not only in her personally, but in the APG brand as a whole.